Decision Neuroscience - From Neurons to Societies

Hilke Plassmann

Assistant Professor of Marketing

Contact Information: 

INSEAD, Boulevard de Constance
77300 Fontainebleau


Hilke Plassmann is Assistant Professor at INSEAD, where she has been since September 2008. She is an affiliated PI at the Cognitive Neuroscience Unit of INSERM. Before that, she was a postdoctoral researcher at the California Institute of Technology and Stanford University. She received a Ph.D. from the University of Muenster’s School of Business and Economics in 2005. 
Hilke’s primary research areas are decision-making in the intersection of neuroscience, psychology and economics. In recent and current research projects she investigates the influence of cognitive concepts on the consumption experience, satiation for different rewards, and the neural basis of different decision-making related value signals, and ways to alter and self-control these signals.